FIBA ZONE 5
OVERVIEW
FIBA Africa Zone 5 had little to no digital presence—limiting tournament visibility and long-term audience growth. iMC Creates built and now manages a
complete digital ecosystem that positions Zone 5 as a visible, professional, and scalable brand for East African basketball.
CHALLENGE
FIBA AFRICA ZONE 5 had little to no digital presence and inconsistant branding limiting visibility and audience growth.
STRATEGY
Build a professional ecosystem through cohesive branding, optimized social platforms and performance based content approach.
OUTCOME
Develope a sponsor ready digital presence with measureable and sustainable growth in three months.
WHAT WE DELIVERED
Brand Refresh
Strengthened brand recognition, clarity, and visual consistency across all public-facing channels.
Platform Buildout
Established optimized YouTube, Facebook Business, and Instagram presences designed to improve discoverability and follower growth.
Ongoing Social Strategy & Management
Drove measurable increases in reach,
audience growth, and engagement across FIBA Africa Zone 5’s platforms.
Content Production
Produced high-performing visual and video assets that supported retention, shareability, and engagement.
Tournament Coverage
Expanded livestream reach and viewership across 3 live tournaments through performance-optimized broadcast support.
Highlights & Impact (3–4 Months)
YouTube Growth & Live Visibility
Grew subscribers from <10 to 135
Increased livestream performance from a previous high of 22 views to a
peak of 3,100+ views
Social Media Launch & Community Building
Built a Facebook Business Page from 0 to 1,600+ followers
Launched a brand-new Instagram page from 0 to 139 followers, establishing a consistent brand footprint
Brand Authority & Integration
Developed the tagline: “Powering East African Basketball”
Integrated branding into live tournaments, including center-court logo placement